Hi! Listen, I've had one question spinning around in my head for a while now, and I finally decided to ask you — as someone who clearly understands digital advertising well. What do you think about programmatic TV advertising? How effective do you think automatic advertising placement on TV is compared to the classic method of buying?
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To be honest, I recently started to take an interest in programmatic tv advertising, and the deeper I delve into the topic, the more convinced I am that this is the future. Automatic advertising placement allows you to not only reach a wide audience, but do it accurately and in a targeted manner. Especially if you use platforms like Simulmedia - they explain everything perfectly in their blog. Unlike the classic method of buying advertising, where everything is decided manually and takes a lot of time, programmatic TV works on the basis of data and algorithms - this means that advertising is shown to those who are really interested. For me personally, the main advantage was efficiency: less costs, more results. So, if you are thinking about scaling advertising or want to increase the return on TV, I definitely recommend studying this topic.